All about packaging

The soul purpose of product packaging is to protect the product from becoming damaged.

The product's packaging protects the product during transit whilst traveling through the stages of distribution. The packaging also protects it whilst being stored on the retail shelves. there are many different forms of packaging from cardboard boxes containing biscuits, to cans containing soups and packets containing crisps.

The product packaging also plays a large role in how the product is advertised and whether it is attractive to the customers eye or not. Packaging is often designed to grab the shopper / viewers attention therefor it is extremely important in the business industry. For this reason, many companies conduct extensive research on colour schemes, designs and types of product packaging that is the most appealing to its target audience.

Packaging is also important for giving information or instructions about the product. what the customer sees on the packaging often gives them a good insight to the product. It may also contain ingredients and the nutritional information about the product inside the packaging. This information is key to food packaging because it plays a large role in the decision process of the customer buying or not buying the product.

Packaging also allows the differentiation from one brand to another. Each piece of packaging contains a companies key colour scheme, name, logo and often slogan, these are important to customers trying to differentiate one brand from another.